My SGV Podcast
Welcome to the My SGV Podcast. A show where you will hear personal stories of triumph over failures, and how others successfully navigated the unique landscape that is the San Gabriel Valley. What makes us different? Well, just like you, we have chosen the San Gabriel Valley for our home or businesses, or both. We believe it is the people and small businesses that make this community great and we love to share their stories with you. We always encourage your questions and feedback and you can find all of our contact information at sgvmasterkey.com.
My SGV Podcast
Chris Loos - Community Media That Works: Civic Shows, Local Impact
Here’s a conversation with a broadcast veteran who’s spent nearly 30 years in large-market media—hosting radio, interviewing icons like Eminem, Mike Tyson, Jim Brown, and Kendrick Lamar, and now operating on the executive side with a global music brand. He helped pioneer the shift from traditional radio to YouTube, building on-air personalities into on-screen creators and translating audience habits into sustainable digital growth.
We dig into the strategy behind platform transitions: how to repurpose radio segments for video, design thumbnails and titles that convert, and build a content pipeline that keeps creators consistent without burning out. Expect real talk on partnerships, rights, monetization, and measuring what matters across broadcast, YouTube, and socials.
His community work runs just as deep. Through Monrovia’s public access network KGEM-TV, he developed civic programming—City Council and School Board recaps, How to Run for Office, Digital Dialogues—and produced events like House Party at the Park to bring neighbors together. He’s launching commUNITY reIMAGINED and hopes to expand DREAM CHASERS career day in the SGV, connecting students with creative-industry pros.
Recognition followed: a national honor from the Alliance for Community Media (Jewell Ryan White award for cultural diversity) and a role as city delegate in bringing the All-America City award home to Monrovia. If you care about radio-to-digital evolution, music business strategy, community media, and youth mentorship, this episode is a playbook. Keywords: radio to YouTube, music industry, content strategy, community media, KGEM-TV, civic engagement, creator economy, live events, career day, San Gabriel Valley.
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Music Credits
Intro
Euphoria in the San Gabriel Valley, Yone OG
Stinger
Scarlet Fire (Sting), Otis McDonald, YouTube Audio Library
Outro
Euphoria in the San Gabriel Valley, Yone OG
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My SGV Podcast:
Website: www.mysgv.net
Newsletter: Beyond the Mic
Patreon: MySGV Podcast
info@sgvmasterkey.com
